The average spend for iPhone users on "Game of War-Fire Age" was $398 during the period studied, more than twice the $165 the average Android user spent.Īcross all apps, iPhone users spend more on in-app purchases, too, $56.24, as opposed to $52.78 for Android users. The most popular games across the two platforms are pretty similar: "Clash of Clans" and "Candy Crush Saga" take the top spots on both systems.īut it's in terms of average in-app spend that iTunes and Google Play users distinguish themselves. With 2 million users distributed around the nation, Checkout Tracking has a pretty good representative sample of the habits of Americans on their smartphones. NPD then uses the aggregated data for market research on consumer trends and behavior. The NPD system allows users to opt to have their purchase behavior tracked. Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit
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